When Penn National’s Barstool Sportsbook launched in 2021 in Michigan, where its brand adorned one of three Detroit casinos, it trailed FanDuel by seven percentage points in a dogfight that had BetMGM at 23% and DraftKings at 19% after the first eight days of betting at the end of January.īarstool fell to 14% and fourth place the following month in Michigan. The latest reports have it at 9% in Pennsylvania and 11% in Illinois, its two strongest performing markets, yet well behind FanDuel, which leads in both. The Chicago-based sportsbook now known as BetRivers was one of only two operators licensed to take bets in the first month in Pennsylvania in 2019 and had its home state of Illinois to itself for its first six weeks of online operation in 2020, giving it starting points of 66% and 100% of handle, respectively.Īfter six months in each state, BetRivers was down to 20%. In regulator filings released last week, FanDuel held a 43% share in the state in August, while Caesars had fallen to 13%, third behind DraftKings. It took less than 30 days for FanDuel to vanquish Caesars.
Caesars famously handled the most bets of any sportsbook in the first month of legal online wagering in New York in January, taking 38% of a record $1.68 billion, the most money ever wagered in a state in a single month.
